The Calculator
Exact, dependable arithmetic from the book: your cost floor, breakeven, margins and the discount guardrail. The same numbers in always give the same answer. Free, forever.
Based on the book The Right Price
Find the right price for what you sell.
Right Price Lab turns a proven pricing method into a step-by-step advisor: exact numbers you can trust, plus an AI consultant that understands your product, your market and your season.
A 1% better price is worth about 10% more profit.
That is the single most valuable number in pricing — and Right Price Lab computes it live, on your own figures, on every result screen.
Two layers working together
The AI Advisor
A consultant on top that knows what you actually sell and where. It builds your cost checklist, maps your local season, plans your discounts, and catches what you forgot.
Built for owners who set their own prices
Retail, wholesale, services and contracting — four business types, one clear method.
RetailWholesaleServicesContracting
Price your first item today.
The calculator is free and needs no card. Buyers of the book get three months of Pro.
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