About Right Price Lab

Pricing, made rigorous and reachable.

Right Price Lab is built on The Right Price: How to Price What You Sell and Value What You Own, by Basil Al-Yousifi. It takes a method proven in consulting practice and puts it in the hands of every owner who sets prices alone.

The book

Available now in English — ebook, paperback and hardcover — with the Arabic edition on its way. Owners of a print copy unlock three months of the Pro tier.

Al-Yousifi Economic Consultancy

The application is a product of Al-Yousifi Economic Consultancy. The methodology, content and every report it generates are the consultancy's intellectual property.

The author

Basil Al-Yousifi is an economist and author. This application is the working companion to his book — the pricing method, made interactive.