1 · The cost floor
The price below which you lose money. We build up every real cost — materials, overhead, the cost of money, carrying and planned markdowns — so nothing is missed and no price ever dips below it by accident.
How It Works
Every good price sits inside a corridor between three walls. Right Price Lab walks you through all three, in order, the way the book teaches it.
2 · The value ceiling
The most a customer would reasonably pay, judged by the value you deliver against their next-best alternative. A short guided interview finds it.
3 · The competitive corridor
Where real competitors sit today, entered by you or found by our market search. Your right price lives inside this corridor — above the floor, below the ceiling.
Then: the method that fits
From your numbers and your market, Right Price Lab recommends a pricing method and explains, in plain language, exactly why — following the decision matrix from the book.
And a result you can act on
A recommended price, your floor and ceiling, your profit at expected volume, the discount guardrail, and what-if sliders to test any change before you make it.
Beyond the price: the decision tools
The right price is where it starts. The lab also weighs the decisions around it: the opportunity lens (which product deserves the shelf, take the job or wait for the better one, which dish earns its menu space), payment terms and the cash cycle at your own bank rates, a shipping estimator with live route rates, currency exposure with the forward priced against honest unhedged planning, a full manufacturing calculator — bill of materials, yield, batch setup and factory capacity — and a recipe calculator with food-cost targets for restaurants and cafés. Each tool adapts to whether you run a shop, a wholesale operation, a service business, a contracting firm, a factory or a kitchen.