1 · The cost floor
The price below which you lose money. We build up every real cost — materials, overhead, the cost of money, carrying and planned markdowns — so nothing is missed and no price ever dips below it by accident.
How It Works
Every good price sits inside a corridor between three walls. Right Price Lab walks you through all three, in order, the way the book teaches it.
2 · The value ceiling
The most a customer would reasonably pay, judged by the value you deliver against their next-best alternative. A short guided interview finds it.
3 · The competitive corridor
Where real competitors sit today, entered by you or found by our market search. Your right price lives inside this corridor — above the floor, below the ceiling.
Then: the method that fits
From your numbers and your market, Right Price Lab recommends a pricing method and explains, in plain language, exactly why — following the decision matrix from the book.
And a result you can act on
A recommended price, your floor and ceiling, your profit at expected volume, the discount guardrail, and what-if sliders to test any change before you make it.