The Calculator
Exact, dependable arithmetic from the book: your cost floor, breakeven, margins and the discount guardrail. The same numbers in always give the same answer. Free, forever.
Based on the book The Right Price
Find the right price for what you sell.
Right Price Lab turns a proven pricing method into a step-by-step advisor: exact numbers you can trust, plus an AI consultant that understands your product, your market and your season.
Listed on the QuickBooks App Store
QuickBooks and Intuit are trademarks and service marks of Intuit Inc., registered in the United States and other countries. Right Price Lab is an independent product and is not endorsed by Intuit.
Now on the QuickBooks App Store: connect your books and price with your real numbers.
How the QuickBooks connection worksA 1% better price is worth about 10% more profit.
That is the single most valuable number in pricing — and Right Price Lab computes it live, on your own figures, on every result screen.
Two layers working together
The AI Advisor
A consultant on top that knows what you actually sell and where. It builds your cost checklist, maps your local season, plans your discounts, and catches what you forgot.
A full pricing laboratory, not just a calculator
Every tool answers a question owners actually face — with exact arithmetic, in your own currency, in English and Arabic.
The exact calculator
Cost floor, breakeven, margin vs markup, the discount guardrail and the 1% leverage figure — decimal-exact, never estimated.
AI pricing advisor
Cost checklists, seasonality calendars for YOUR market, discount plans and gap reviews — a consultant that knows what you sell and where.
Market search
The assistant searches the live web for what real competitors charge in your market. You confirm what counts — only that enters your corridor.
The opportunity lens
What is the best alternative you're giving up? Product A vs B on the same shelf, take the job or not, wait for the profitable project or protect cashflow — each with a verdict.
Manufacturing calculator
Bill of materials, labour, machine time, batch setup and yield — the true cost of one good unit, with the scrap penalty made visible.
Shipping & landed cost
Container, shared container, air or truck — freight per unit from facts, with the incoterm quote normalised to your true landed cost.
Stock health
Shelf life, sell-through plans with early warnings, the honest dead-stock decision and real warehouse costs — is your stock making money, or quietly eating it?
Payment terms & your cash
How long is your money trapped between paying suppliers and being paid? Priced at your own rates — favorable terms even show what your early cash can earn.
Reports & project budgets
Branded, print-ready pricing reports with the profit pie — and project budget sheets for contractors — in the language you chose at signup.
Have 300 products? Upload them in a minute.
Our Excel template for your industry, or any price list you already have — converted, checked and previewed before anything is saved.
Built for owners who set their own prices
Retail, wholesale, services, contracting, manufacturing and food & beverage — six business types, one clear method.
RetailWholesaleServicesContractingManufacturingFood & Beverage
Price your first item today.
The calculator is free and needs no card. Buyers of the printed book get three months of a paid plan, free.
Start free